Matty So is a Creative Director developing campaigns and experiences that help brands show up in culture with relevance and clarity.
His work spans music, fashion, beauty, sport, automotive, and lifestyle, working with brands like Apple Music, BVLGARI, MAC Cosmetics, Nike, Cadillac, UGG, and Champion. He often collaborates with artists, designers, and communities to bring ideas into the real world.
Most recently, he spent three years leading creative at Highsnobiety, developing editorial, commercial, and experiential work for some of the world's leading brands.
Available for freelance and full-time opportunities. For more information, please contact info@matthewso.com