Emerald PhotoBooth
Social Strategist
Agency: Emerald Media Group
Annual Greek Life Competition
In the winter of 2013 The Emerald PhotoBooth set a goal to increase brand awareness and revenue. With that goal in mind, I created a social media competition targeting the most influential group on the University of Oregon campus - greek life.
Strategy:
With a calendar stocked full of events, the sororities at the University of Oregon have a unique opportunity to enhance their events by offering a small memento - a custom photo strip. To effectively engage this audience we decided to host this competition across a prevalent social media platform to this demographic: Facebook.
What:
We went to each house to take personalized photos, posted them to our social channels, and assigned a point value based on engagements. The voters received 1 point for liking the photos and 2 points for sharing. The sorority house with the most points at the end of the competition received a free photo booth.
Media:
Success:
The competition was wildly successful with 1,600 likes and 5,149 shares on our winning photo, and an overall reach of 96,936 on Facebook.
After implementing the social media competition the Emerald Photo Booth's number of booked events increased by 260%.
With an increase in awareness the Emerald Photo Booth surpassed its revenue goal of $20,000.