Snapple

Snapple challenged us to increase brand awareness and drive sales throughout the nation. We created something different—a unique, revitalized voice inspired by the same personality that founded the brand. By encouraging everyone to celebrate who they are, Snapple can own authentic quirkiness.

Merit: Best Campaign Theme / Tagline (NSAC, District XI)

Uncap Something Different

Film

Print

Acitivations

There's a lot more to this holistic campaign than the creative executions shown above.

To dive deeper into our strategy and media plan, click here.