WASTE MORE TIME
TIMEX
Campaign
Time well spent isn’t always productive. Waste More Time embraces the beauty of unstructured moments. In a world obsessed with optimization, this campaign reclaims time for spontaneity, connection, and play. Featuring a cast of creatives indulging in the art of doing ‘nothing,’ Waste More Time proves that the best moments in life aren’t scheduled—they just happen.
Film
PHOTOGRAPHY
