bio

Hi, I’m Matty.

I’m a New York–based Creative Director, currently at Highsnobiety, developing campaigns and experiences that help brands show up in culture with relevance and clarity.

My work spans music, fashion, beauty, sport, and lifestyle, with projects most recently for Apple Music, BVLGARI, Brooks, MAC Cosmetics, UGG, and Champion. I often collaborate with artists, designers, and communities to bring ideas into the real world.

I’m motivated by the challenge of helping brands find their place in culture and creating ideas that give people a reason to care.

For availability or more information please contact info@matthewso.com