Creative footprintS

UGG

CAMPAIGN

Creative Footprints explores how creativity and place intersect through the everyday paths taken by makers and storytellers. Anchored in portraits of creatives navigating their environments, the campaign highlights how movement through space shapes identity and expression, positioning UGG as part of that journey.

Through editorial imagery and real-world moments, the work showcases individuals whose creative practice is tied to where they move, connect, and explore. By foregrounding personal style, authenticity, and presence in context, Creative Footprints underscores UGG’s connection to lived experience and the marks people leave through their creative footprints.