FUTUREMAKERS
TOMMY HILFIGER
CAMPAIGN
FutureMakers marked Tommy Hilfiger’s return to New York Fashion Week by reinterpreting the brand’s Andy Warhol inspired Factory concept at the scale of the city. Built around the challenge to “Hack NYC,” the campaign transformed New York itself into the canvas, blending out of home media with creator-led social storytelling.
Working with six local creators, the campaign spotlighted voices rooted in New York’s cultural landscape who embodied the FutureMaker mindset. Film and photography launched across citywide OOH placements and a parallel social rollout, activating each creator’s community and extending the Factory concept beyond a single location. The result was a city-scale moment that connected fashion, culture, and participation through both physical and digital touchpoints.
SOCIAL FILMS
PHOTOGRAPHY
EXPERIENTIAL ACTIVATION