PAST ICONS, FUTURE FACES

MAC COSMETICS

CAMPAIGN

A visual tribute to 40 years of MAC, reinterpreting the brand’s most iconic beauty moments through distinct characters, each embodying a different era of MAC’s history. From ‘80s punk to ‘90s supermodel glam and early 2000s club-kid extravagance, the campaign merges past and present, celebrating the brand’s legacy of self-expression and artistry.

SOLAR RETURN — Played by Princess Gollum

A nod to MAC’s darker, rebellious past, Princess Gollum channels early 2000s grunge with a monochromatic gothic look—smoky eyes, dark lips, and an air of defiant glamour. The moment is sealed with a single flicker: a birthday candle blown out, marking MAC’s 40th solar return.

BIRTHDAY SUIT — Played by Ama Elsesser

Ama embodies the unapologetic confidence of ‘90s beauty icons like Pamela Anderson and Lil’ Kim, adorned in bedazzled gems and mirrors—a reflection of celebration and self-expression. Inspired by Pamela’s iconic Viva Glam campaign, a birthday message is spelled out in rhinestones across Ama’s bare back, bringing MAC’s legacy full circle.

HIGH-SPIRITED — Played by Patrick Kit Hill

A vision of playful exuberance, Parker Kit Hill brings the high-energy, candy-colored surrealism of the 2010s to life. Vibrant, saturated hues create a whimsical makeup look, with balloons peeking into the frame—an ode to MAC’s 40th in full celebration mode.