second skin

BVLGARI

SERPENTI CAMPAIGN

Identity is not singular. It shifts between light and shadow, control and expression. Second Skin was built on that tension, using two stark studio environments to place the wearer in opposing states while one element remained unchanged.

Featuring Eddie Benjamin, the campaign treated Serpenti as a constant across those shifts. The jewelry does not define the wearer. It moves with them. Present in every mood, every version of self. A second skin that holds its place as identity evolves.