Stay en route
bROOKS X RSVP GALLERY
BRAND COLLABORATION + CAMPAIGN + EXPERIENTIAL
Stay En Route brought Brooks’ Caldera 8 to life through a cultural collaboration rooted in Chicago. Developed in partnership with RSVP Gallery, the campaign expanded the idea of running by connecting performance footwear with creativity, exploration, and local community.
Through a series of installations, events, and editorial moments, the project activated Chicago-based artists and creatives to reframe the Caldera 8 as a tool for movement across both trail and city. By situating the product within immersive environments and shared experiences, Stay En Route bridged Brooks’ performance heritage with a broader lifestyle context grounded in place and culture.
CAMPAIGN
eXPERIENTIAL
