THE ART OF MATCHMAKING

BUMBLE

EXPERIENTIAL ACTIVATION

The Art of Matchmaking translated Bumble’s digital matching logic into a physical, art-led experience. Created for Highsnobiety’s Not In Miami during Miami Art Week, the activation explored how connection could be sparked through visual language and shared interpretation rather than traditional dating formats.

Guests completed a short questionnaire and were paired with a corresponding artwork, receiving a color-coded bracelet that reflected their match type. By using art as the entry point, the experience encouraged conversation, curiosity, and connection in a social, cultural setting. The result was a tangible expression of Bumble’s approach to matchmaking, brought to life beyond the app.