The SEVEN WINS
EQUINOX
CAMPAIGN
Equinox redefines commitment through transformation, celebrating self-reinvention. Inspired by the seven deadly sins, this campaign transforms vices into victories—an elevated exploration of ambition, passion, and resilience. Each chapter of The Seven Wins embodies a distinct facet of personal growth, empowering members to embrace every side of themselves.
GREED
A life without limits. Greed isn’t about excess—it’s about gathering victories, pushing boundaries, and building a community of champions.
PRIDE
You’ve earned the right to feel incredible in your own skin. This isn’t about vanity; it’s about self-celebration—owning every moment, every movement, and every triumph.
WRATH
Intensity fuels transformation. Wrath is passion harnessed, raw energy converted into relentless pursuit. Every movement is fire—fierce, unshaken, and full of intent.
ENVY
Desire becomes ambition. The win of wanting, reaching, and striving for something greater. Envy is fuel—it pushes you toward the best version of yourself.
LUST
More than attraction—it’s an insatiable pull toward life’s most magnetic moments. Lust is desire in motion, driving connection, purpose, and unstoppable momentum.
GLUTTONY
True fitness isn’t just physical—it’s holistic. Gluttony is the win of nourishment, feeding the hunger for movement, knowledge, and evolution.
SLOTH
Strength lies in stillness. Sloth becomes the win of rest, recovery, and inward focus. Regeneration is just as vital as movement—commitment requires balance.