Cap-sule collection

WHITE CLAW X tOMBOGO

BRAND COLLABORATION + CAMPAIGN + EXPERIENTIAL

Capsule Collection paired White Claw and Tombogo through a concept rooted in functional design and shared values. Acting as matchmaker between the two brands, the collaboration translated White Claw’s product language directly into Tombogo’s utility-driven workwear, integrating can tabs, custom hardware, and pockets designed to hold multiple White Claws at once.

The collection was introduced through a lookbook shot from inside a White Claw can, using an exaggerated interior perspective to bring the product into the visual world in a playful, unexpected way. The campaign culminated in a physical premiere during Miami Art Week, where the capsule was unveiled in an experiential setting that blurred the line between fashion, product, and participation. The result was a collaboration that treated branding as function, not surface.