Cap-sule collection
WHITE CLAW X tOMBOGO
BRAND COLLABORATION + CAMPAIGN + EXPERIENTIAL
Most brand collaborations add logos. Capsule Collection built the product into the design. White Claw’s can became the starting point for Tombogo’s utility-driven workwear, influencing hardware, fastenings, and pockets designed to carry the drink itself.
The campaign pushed that idea visually with a lookbook shot from the perspective of inside a White Claw can, turning the product into the camera. The collection premiered during Miami Art Week in a participatory launch that invited audiences to interact with the pieces in real time. The result treated branding as function, not decoration, and turned a beverage into a design system.
TEASER
LOOKBOOK
